Mission of Haid

Through 10 years’ painstaking efforts, Haid has been ranked the top five in China’s feed industry. Haid was born at the time when the competition in the industry was at a white heat and doomed walked a rough way full of thorns since its date of birth. When started, we had no funds and did not know management, when what we had to confront was the world-leading world-class enterprises and large groups that had developed at home for many years. We took the solid first step by relying on our pursuit for technology, treasuring talents and concentrating on clients’ value. Haid’s cause is expanding: our factories spread all over China; our products help thousands and thousands of peasants to become rich; we own the most leading technologies in the industry and have the strongest development potential; the word “Haid” embodies more than 2,000 flaming hearts.

Look back over the past, we are proud as well as gratified. We shall even think: What have guided us to come so far? What will guide us to be successful? As we walk towards greater success, what we face will be great challenges. Ten years’ painstaking efforts, ten years’ trials and hardships, ten years’ cultivation and ten years’ harvesting. Our biggest gain is to have such a united and devoted team. And the only and long-lasting wealth of Haid is talent. Facing competition, what Haid can only rely on is talents, the valuing and cultivating of the talents will direct us to walk towards the brilliant future.

Our sales grow steadily, and our profitability is also improved. Aquatic premix has been sold across the country with rapid development momentum and will inevitably become the core pivot of Haid’s future development. In the fish feed market of Central China and East China, our fish feeds develop very smoothly and the brand influence is deeply rooted; in South China, the profitability of the corporation continues to be improved and the structure of varieties is continuously optimized. The product performance is outstanding: Fish feed and chicken feed have obvious advantages, prawn feed and duck feed have been ranked top on the market, the product profitability is enhanced, and it has formed the win-win situation for raisers, agents and enterprise.

The previous ten years’ development of Haid has been the success of correct strategy. Treasuring and fostering talents makes us have the excellent professional team in the industry. Our technical superiority is steadily shown, which will give more and more powerful support for the rapid development of Haid; our professional procurement team is initially formed, which has shown the great advantages surely to be improved year by year; the management thinking becomes increasingly clear and the client-oriented and performance-oriented management structure is developing; the capability of the service and marketing team is increasingly enhanced and will offer a stronger support for raisers; the capital strength is more powerful, and profitability is dramatically improved. Haid has initially owned the core competence and foundation for the second liftoff.

Aquatic premix is still the core business of Haid and embodies Haid’s excellent technical competence and service capability, hence Hinter has become the enterprise occupying the top position in the sales and market share of aquatic premix at home. Facing the rapid growing market of aquatic premix, Hinter is now at the initial stage, and relies on the resources of the Group to provide the clients with comprehensive services, such as technology, techniques, equipment, procurement, strategic consulting, etc. Hinter expects to become an Intel in the feed industry.

Seeds and medicine are the seed business of Haid now, The pharmaceutical factory has been put into production and passed the GMP authentification. The initial investment on the fish fry and prawn fry are completed, and there is some breakthrough on the products. Next, Haid will gradually set up the main tools and means of standard breeding process for raisers. The high-quality seeds, standard breeding and drug use and top-quality feeds will equip Haid with the capability to provide full process of service for the raisers, which would ensure that the raisers gain the best benefits. And we will continue to put more investment on the seeds and drugs to speed up the industrialization process.

Haid expects to be an excellent enterprise, which is the only way to survive and develop. But achieving such a goal depends on the unification of all Haid people, standardization management and the fair environment made by the system. Relying on system and process to stably launch the strategy system will be the important leverage for the sustainable development of Haid.

Haid is dedicated to be the China’s leading world-class agricultural enterprise, and Haid’s saint mission is to assist peasant to become rich and create value for clients. Haid is still a seedling, but it has felt the exaltation of breaking through the soil and will inevitably withstand the test of rain and wind and grow to be a towering tree. The pursuit of client value and staff value will bring core competitive edge to Haid in the industry. The common values and common beliefs will help Haid to rapidly expand and grow, and Haid will necessarily become the industry pioneer.